An article I read this morning “How to Market Your New Web Site” on ClickZ highlighted my thoughts behind not wanting to call my Search Engine Optimisation (SEO) services SEO.

The interview is with an SEO pro, but when asked what keywords they were targeting on their new site, their answer seemed un-SEO, and more content planning. It is interesting that search engine algorythm improvemnts over the years have changed the face of online marketing, to make it more honest; SEO tricks are no longer the answer (even though there are a number that exist).

So to summarise:

  • Make sure you have good/meaningful/relevant content
  • Make sure the SEO foundations are there
  • Network

Focusing on any one of the above to the exclusion of the others would harm a site’s visibility online.

My other take-away is an approach of active site content management and networking, with reactive SEO informed by performance data. Always good to hear other opinions which support our approach.

Posted in SEO.

A week back Google addressed something I have wanted for ages; I want to sort Google search results by date. At the same time they have started something which is to get users to interact with the search space more.

This is not the first, a couple of months ago Google launched searchWiki which allows you to modify how your results are displayed.

This puts the searcher in the driving seat, and I am sure we will see more of this in the future, but what it means for SEO? Search results position becomes more subjective than before, and saying “my site has position #3 for xxyyzzz keyword becomes less relevant”.

Posted in SEO.