Well I got the Microsoft adCenter “Spring upgrade features now available” email newsletter this morning, and am really excited about some of the features, most notably the ad Center Content Ads program coming out of beta today, but the link leads to a file not found page.
A little bit of digging I found a better (working) link for MSN Content ads coming out of beta. You can now tweak control of content ads by:
- Loading negative sites
- Targeting sites, much like Google’s Placement targeting.
- and the points above would be no good without being able to run a placement report.
All of the above sound familiar? that is because you have had these features on Google Adwords for a little while, but good to have adCenter keeping up.